Mommy Bloggers: "Honey, Don’t Bother Mommy. I’m Too Busy Building My Brand"

From the NYTimes:

The topics on that mommy bloggers' meeting agenda included "search-engine optimization, building a “comment tribe” and how to create an effective media kit. There would be much talk of defining your “brand” and driving up page views.

Discussions ranged from how to let public relations firms know that you don’t work free (“Your time and your experience and your audience are worth something,” Ms. Romero said. “It’s capitalism, plain and simple.”) to the benefits of using Facebook fan pages andTwitter (“My entire life in social media changed when I got on Twitter,” she said to knowing nods).

There was a presentation on the new Federal Trade Commission guidelines requiring bloggers to disclose their connections to advertisers, and another on how to use keywords to make a post more visible in Google searches.

The so-called mommy blogs were once little more than glorified electronic scrapbooks. Now, they have more recently evolved into a cultural force to be reckoned with. Embellished with professional graphics, pithy tag lines and labels like “PR Friendly,” these blogs have become a burgeoning industry generating incomes ranging from $25 a month in what one blogger called “latte money” to, for a very elite few, six figures."

Honey, Don’t Bother Mommy. I’m Too Busy Building My Brand. NYTimes.
Image source: Chicago, Illinois. Hit the Road - See America and the World.

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