Social Media for Physicians - video of Dr. Ehoch Choi's talk

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Social Medial for Physicians, by Dr. Enoch Choi, MD, @enochchoi and @paloaltomedical, http://prezi.com/jfigju2f-fot and http://bit.ly/qWePQ8

A 3-part video series:

How to use social media for clinical trial recruitment

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How to use social media for clinical trial recruitment, a presentation by John Sharp from the Cleveland Clinic:

The Big 3 are Twitter, Facebook, YouTube.

Patients follow organizations, academic medical centers – interested in discoveries. Always link back to more information and a contact person.

Social media in clinical trials

View more presentations from John Sharp

Related reading:

Recruiting Study Participants Through Facebook: Epidemiology Study, 2011.
What are the Downsides of Social Media for Doctors? Dr. Wes shares insights from 6 years of blogging
Facebook is cost-effective recruitment source for smokers to complete a survey about tobacco and other substances http://goo.gl/F4Dcb
Social media in medical education - Grand Rounds presentation by IUH Med/Peds residency program director http://goo.gl/Zw3lK

How to create website content - practical guide for physicians (video)

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Dr. Luks: "For physicians or healthcare providers thinking of establishing a digital presence, but have no idea where you will find the time to engage and develop content... here is a very simple strategy. You do not need to change your workflow... at all. No fear, no cumbersome tasks... just the production of meaningful personalized content. Done. Simple #thcsm"

Here is my approach: TIC, Two Interlocking Cycles:

- Cycle of Patient Education
- Cycle of Online Information and Physician Education

The two cycles work together as two interlocking cogwheels (TIC).



Cycle of Patient Education (click here to enlarge the image). An editable copy for your presentation is available at Google Docs.



Cycle of Online Information and Physician Education (click here to enlarge the image). An editable copy for your presentation is available at Google Docs.



Byproducts of the Cycle of Patient Education

- Energy! (energized and engaged patients)
- Improved understanding of patient's condition, outcomes and quality of life
- Better physician-patient relationship
- Increased referrals to the practice, e.g. 2-5 new patients per week
- Savings for the health system
- Decreased ER visits and admissions

Related reading
What are the Downsides of Social Media for Doctors? Dr. Wes shares insights from 6 years of blogging

How facebook is reshaping college admissions (infographic)

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How facebook is reshaping college admissions (the infographic source is the website schools.com): "As Facebook has become more and more popular - if it were a country, it would be the third largest in the world - its use in the field of education has expanded, too. In fact, more than 80% of college admissions officers report using Facebook as part of their recruiting process."


Courtesy of: Schools.com

How college professors use Facebook (infographic)

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How college professors use Facebook - the infographic is below (the source is the website schools.com).

Twitter does not seem to be very popular, yet it works very well for keeping up-to-date with the new developments in a specific medical specialty, for example. Facebook seems to be the most popular social media service used for education. However, a blog is a way more versatile platform.


Courtesy of: Schools.com

KevinMD's presentation on social media use in medicine at the Texas Medical Association meeting (video)

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Kevin Pho, MD, of KevinMD.com, speaks at the Texas Medical Association (TMA) 2011 Winter Conference on social media use in medicine (video).


Dr. Anonymous: Social Media Prepares Docs For Traditional Media

Related reading:

Social media in medical education - Grand Rounds presentation by IUH Med/Peds residency program director http://goo.gl/Zw3lK

Sharp increase in employee terminations because of social media use

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From NBC Chicago:

More employers are using software to keep tabs on employees, and your harmless rant or online search could cost you your job. One termination letter reads: "It is essential that we not become involved in public controversy either in support or in opposition of an issue." That covers just about everything.

Civil rights attorney pointed out that employers have every right to, and usually do, snoop around employees personal Internet pages. If the employer can access something it finds objectionable on an employee's page -- even if the objectionable activity is legal -- it could be grounds for firing. Employees in the private world often misinterpret freedom of speech. "Almost all employees, understandably, think that we have a freedom of speech right that extends to all areas of our life, including employment. That's not the case. Unless somebody is a public employee, unless somebody works for a governmental entity, the federal government, state, local, generally they have no free speech rights."

References:
Your Boss is Likely Spying on You. NBC.

10 Easy Ways to Show Your Employees You Love Them - by Using Social Media. Mashable, 2011.

Employers should think twice before trying to restrict workers from talking about their jobs on Facebook/Twitter/blogs http://goo.gl/3S42Z

Why All Hospitals Must Have Social Media Policy (video)

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Hospital Social Media and The Absence of Social Media Policy. Author (?) or featured: Phil Baumann on Twitter http://twitter.com/PhilBaumann

12-Word Social Media Policy by Mayo Clinic: "Don’t Lie, Don’t Pry, Don’t Cheat, Can’t Delete, Don’t Steal, Don’t Reveal" (http://goo.gl/1Jwdo).

Related:

Map of U.S. Hospitals with Official Social Media Accounts

Signs of the modern retail store - Facebook, Twitter, and Yelp - No mention of website or blog

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Signs of the modern retail store - Facebook, Twitter, and Yelp. There is no mention of store's website or blog.

Source: Scoble, Creative Commons license.

Little margin for error in social media space

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Social media can be dangerous - people used to get in trouble and possibly even get fired over a single blog post. Now all it takes is a 140-character tweet or a Facebook status update.

The tone of any blog not only defines your writing style, but it increasingly defines you to the public: http://goo.gl/9IPH

Twitter comments:

@EvidenceMatters: Agreed, embodiment of Richelieu. "If you give me six lines written by an honest man, I will find something in them to hang him."

How lawyers use Facebook: Tips to minimize legal risks of social networking

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From Law.com:

This article provides a brief checklist of some of the salient legal issues that those who use social networking sites must consider, with the goal of increasing familiarity with and sensitivity to these issues so that preventive steps can be taken before a problem develops:

Are you violating anyone's copyright?
Are you violating anyone's trademark rights?
Are you invading anyone's personal privacy?
Are you breaching any confidentiality agreements or professional obligations?
Are you defaming anyone?
Are you running afoul of advertising restrictions?
Are you violating applicable regulatory requirements?
Have you made promises to others on your page?
Have you incorporated qualified language and appropriate disclaimers?
Are you regularly monitoring your page/profile?

References:
Minimizing the Legal Risks of Using Online Social Networks. Lawrence Savell, 2010.

Image source: Wikipedia.

Video: Social Media for Physicians

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Social Media for Physicians: Dr. Jeffrey Benabio says that it's important for physicians to get involved in social media such as Facebook and Twitter, and he outlines three basic steps they should take. Source: MedConnect.com.

Do you say "social media is" or "social media are"? Google and dictionaries disagree

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15% off maternity scrubs with code "maternity_savings"

Do you say "social media is" or "social media are"? It is medium vs. media (plural), yet "social media is" looks like the preferred use by most according to a simple Google search comparing the use of "social media is" (13 million results) vs. "social media are" (1.9 million results). The same applies to "data is" vs. "data are" - it is datum vs. data (plural).

Comments from Twitter:

@smlinstitute Very interesting question and observation. I always say social media is...

@medrevise "social media" is a noun

@MedicalBillDog Most folks say "data is," too. Google "media is" and "data is" including the quotation marks.

Image source: OpenClipArt.org, public domain.

Social media: Your online past can destroy your offline future

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Stephen Colbert takes a hilarious look at today's social media environment (via HappyHospitalist):

The Colbert Report	Mon - Thurs 11:30pm / 10:30c
The Word - Control-Self-Delete
www.colbertnation.com
Colbert Report Full Episodes 2010 Election Fox News

Advice on social media use by medical librarians and doctors

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All health librarians need basic web 2.0 skills

View more documents from Dean Giustini.

For physician specific questions and answers, please click "full" view in the document above and go to page 3.

The Real Life Social Network - presentation by research lead for social at Google

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This presentation is from Paul Adams, research lead for social at Google (embedded below). He works on Buzz and YouTube, and presumably, whatever is next from Google, including the rumored "Google Me."

Read more: On Facebook, Google, and Our Evolving Social Mores Online by John Battelle

The Real Life Social Network v2

View more documents from Paul Adams.

Students Addicted to Social Media According to University of Maryland Study

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From the University of Maryland:

Most college students are not just unwilling, but functionally unable to be without their media links to the world.

They hated losing their personal connections. Going without media meant, in their world, going without their friends and family.

Texting and IM-ing my friends gives me a constant feeling of comfort," wrote one student. "When I did not have those two luxuries, I felt quite alone and secluded from my life.

Very few students in the study reported that they regularly watched news on television or read a local or national newspaper.

References:

Students Addicted to Social Media - New UM Study

Image source: public domain.

Controlling your online reputation is becoming increasingly difficult

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Controlling your online reputation is becoming increasingly difficult but it is not pointless. AVC Blog.

Reputation Is More Important Than Ever. Glass House.

The opposite view:

Reputation Is Dead: It’s Time To Overlook Our Indiscretions. TechCrunch:

"Today we have quick fire and semi or completely anonymous attacks on people, brands, businesses and just about everything else. And it is becoming increasingly findable on the search engines. Twitter, Yelp, Facebook, etc. are the new printing presses, and absolutely everyone, even the random wingnuts, have access.

The random slam against your restaurant anonymously left by the owner of the competitor around the corner. The Twitter flame about how bad a driver you are, complete with a link to a picture of your license plate.

And it’s about to get a lot worse. Next week a startup is launching that’s effectively Yelp for people (look for our coverage in a few days). If someone has something good or bad to say about you, they’ll be able to do it anonymously and with very little potential legal or social fallout."

More comments:

Nicholas Genes - Twitter: In the future, @arrington thinks people will anonymously slam others online http://tcrn.ch/c0gBSO (this is already true, for doctors)

Dave Winer, RSS inventor:

"Fred Wilson says you should vigorously defend your reputation on the Internet. This is something I gave up on long ago. There are too many people with axes to grind.

When competitors make public and personal accusations, how are you going to respond, when customers are watching? It's a very low-road way to compete. Not much you can but weather the storm, keep offering the best service you can, figuring the smart customers will ignore the personal stuff."

Image source: public domain.

A controversial new site, Unvarnished, asks people to submit anonymous reviews of one another

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From the NYTimes:

A controversial new site, Unvarnished, asks people to submit anonymous reviews of one another:

http://www.getunvarnished.com

This “reputation marketplace”, in effect, creates a public bathroom wall for everyone on the planet—then hands its users a big, anonymous Sharpie pen.

The person being reviewed has very little control over what is written; they can not delete a review, but can offer a written response, or perhaps ask their friends to contribute more positive portrayals.

References:
Reviewing the Site that Reviews Everyone - Bits Blog - NYTimes.com
Image source: OpenClipArt.org, public domain.

"Google don’t have a social media policy"

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From Lunch with Google and Publishers Australia:

"Google don’t have a social media policy – their employees can be on any SM site they choose and use them in any manner"

Google don’t have a social media policy – their employees can be on any social media sites they choose and use them in whatever manner they see fit. How about that? Think of all the secrets worth billions that could get out but don’t. A great example of trusting your employees.

Back in the distant 2005, a Google employee was dismissed after commenting on Google corporate culture and future products on his personal blog: http://bit.ly/bLuxwj

A lot of people commented that this widely-reported mishap could have been prevented if Google had an adequate guidance for bloggers/employees.

Twitter comments:

@DrVes @dreamingspires If Google has no SM policy for employees http://bit.ly/cK0PWq - Did they mention Mark Jen at all? http://bit.ly/bLuxwj

@dreamingspires Interesting - no mention.of Mark Jen (this was a conversation post presentations). She did mention that sometimes slipups happen, eg leaving calender up (briefly) after a presentation - this was a convo w a Google person in adsense/adwords part of the business. She mentioned how google has gone from small business in cramped office to corporation - has been w Google 5 yrs & experienced both. The culture is now changing less freedom and global - must say the google people were great - ordinary sydneysiders & a frenchman!). If Google has no SM policy for employees http://bit.ly/cK0PWq they will still fire employees for inapproriate blogging http://bit.ly/bLuxwj

Related:

10 Easy Ways to Show Your Employees You Love Them - by Using Social Media. Mashable, 2011.

Image source: OpenClipArt.org, public domain.