Who Are the Bloggers? State of the Blogosphere 2010

These are some excerpts from the Technorati's annual report State of the Blogosphere 2010 and how it may apply to medical blogs.


Hobbyists are the backbone of the blogosphere, representing 64% of the survey respondents. They do not report any income from their blog. 74% say they measure the success of their blog according to their level of personal satisfaction.


Most part-timers bloggers (61%) spend more than 3e hours blogging each week - 33% update their blog at least once a day.

Part-timers “blog to supplement their income” but only report a mean annual non-salary income of $6,333.

63% say they measure the success of their blog by the number of unique visitors.

Average Blogger

Bloggers are more affluent and educated than the general population:

- 79% have college degrees / 43% have graduate degrees
- 1/3 have a household income of $75K+
- 1/4 have a household income of $100K+
- 81% have been blogging more than 2 years.
- Professionals have an average of 3.5 blogs.
- Professionals blog 10+ hours/week.
- 11% say blogging is their primary income source

The most common rate of blog updating is 2-3 times per week.

Many Part Timers (49%) and Self Employed bloggers (62%) say they are blogging more because it has proven to be valuable for promoting their business.

Blogging frequency is clearly rewarded. The Top 100 bloggers generate almost 500 times the articles as all bloggers.

By the way, there is an alternative to making money from ads:

Cartoon author: Hugh Macleod, Creative Commons license.

State of the Blogosphere 2010 Introduction
Image source: State of the Blogosphere, February 2006 Part 1: On Blogosphere Growth. Sifry.com.

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