Data Mining is Pervasive but Info is Often Wrong - TIME

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Joel Stein in TIME: Three hours after I gave my name and e-mail address to Michael Fertik, the CEO of Reputation.com, he called me back and read my Social Security number to me. "We had it a couple of hours ago," he said. "I was just too busy to call."

References:
Data Mining: How Companies Now Know Everything About You. TIME, 2011.