Dr. Luks: "For physicians or healthcare providers thinking of establishing a digital presence, but have no idea where you will find the time to engage and develop content... here is a very simple strategy. You do not need to change your workflow... at all. No fear, no cumbersome tasks... just the production of meaningful personalized content. Done. Simple #thcsm"
Here is my approach: TIC, Two Interlocking Cycles:
- Cycle of Patient Education
- Cycle of Online Information and Physician Education
The two cycles work together as two interlocking cogwheels (TIC).
Cycle of Patient Education (click here to enlarge the image). An editable copy for your presentation is available at Google Docs.
Cycle of Online Information and Physician Education (click here to enlarge the image). An editable copy for your presentation is available at Google Docs.
Byproducts of the Cycle of Patient Education
- Energy! (energized and engaged patients)
- Improved understanding of patient's condition, outcomes and quality of life
- Better physician-patient relationship
- Increased referrals to the practice, e.g. 2-5 new patients per week
- Savings for the health system
- Decreased ER visits and admissions
Related reading
What are the Downsides of Social Media for Doctors? Dr. Wes shares insights from 6 years of blogging
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