How to use social media for clinical trial recruitment

How to use social media for clinical trial recruitment, a presentation by John Sharp from the Cleveland Clinic:

The Big 3 are Twitter, Facebook, YouTube.

Patients follow organizations, academic medical centers – interested in discoveries. Always link back to more information and a contact person.

Related reading:

Recruiting Study Participants Through Facebook: Epidemiology Study, 2011.
What are the Downsides of Social Media for Doctors? Dr. Wes shares insights from 6 years of blogging
Facebook is cost-effective recruitment source for smokers to complete a survey about tobacco and other substances
Social media in medical education - Grand Rounds presentation by IUH Med/Peds residency program director

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