Days of flat-rate mobile data rates drawing to a close

From the NYTimes:

The days of flat-rate mobile data rates are rapidly drawing to a close.

All-you-can-eat plans — as they are known in the industry — were introduced when the mobile Web was in its infancy and demand was profitable and manageable.

But with traffic booming, reflecting the growing popularity of smartphones, social networking and downloading music and video, network operators fear that flat-rate plans will eat into profits or even fail to cover costs.

The result is likely to be higher prices for consumers.

Instead of all you can eat, the new industry mantra, she said, is: “You get what you pay for.”

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