Zappos CEO: My tweets fall into 1 of 4 categories: Inspire, Connect, Entertain, or Educate (ICEE)

"Some studies suggest people are becoming increasingly lonely in our networked age — they may have more connections, but they are generally more shallow ones. You recently tweeted a quote from the Dalai Lama, “World peace begins with inner peace.”

Tony Hsieh, CEO of Zappos and author of the book 'Delivering Happiness: "I tweet at least once a day and my goal is to have each of my tweets fall into one or more of these 4 categories (ICEE): Inspire, Connect, Entertain, or Educate — all of which I believe are somehow related to happiness."

Video: Delivering Happiness.


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