Chefs Take to Twitter to Vent - NYTimes

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From the NYTimes:

Chefs are now going online to confront customers, bloggers, critics, rivals and sometimes even their bosses.

For many chefs in the current economic climate, cooking no longer seems enough. To make their names, they need to develop online personas as well as culinary ones. And with instant access to the Web, chefs — who have traditionally been walled up behind the dining room — are bursting out and talking back, often more profanely than can be conveyed here.

References:
http://www.nytimes.com/2010/02/17/dining/17angry.html?partner=rss&emc=rss